I was born in Plymouth. I grew up in Calstock (a riverside village in Cornwall) and Plymouth, where I was educated at Plymouth College. I'm now a governor of the school.
I then spent three years doing a degree in Philosophy, Politics and Economics at Oxford. After graduation, I went to Italy, where I taught English and learned how to cook the perfect risotto.
My career has been in brand and communications strategy and execution. I trained at DDB, and also worked at BBH and TBWA, where I sat on the European board.
Key clients: NatWest (the trailblazing, fully integrated "NatWest Village", at TBWA); Shell; Holsten Pils; UK Government Road Safety - "Drinking and Driving Wrecks Lives"; IFAW; Tag Heuer.
I've always had an irrational passion for Plymouth Argyle. I spent the years 2001 to 2005 as the club's Vice-Chairman, a period of unprecedented success and transformation, with the club moving up through two leagues, and into profitability.
I now work as an independent strategic thinker. Principal clients:
- The Football League
- City of Plymouth
- Sport England
- Christie's (current)
- British Amateur Boxing Association (current)
- South Gloucestershire Council (current)